Geren Ford

Before launching her line in 2002, Designer Geren Lockhart studied at Parsons in New York and Otis in Los Angeles and had a 12 year career in advertising.  The design philosophy behind the line is one of a lifestyle.  Geren Ford is designed with inspiration from those cinematic moments in life that we don’t experience often enough.  Each item is designed with the thought that it will be one of the items that you find in your laundry hamper every week, or those perfect things that you pack every time you go somewhere.

Geren takes the “ready to wear” process that she learned at Parsons and applies it to simple, painstakingly designed pieces. The line is about the kind of sexy that comes from sitting in a lounge chair in a hotel in Paris…looking out the window at the Eiffel Tower, or lying on the beach in St. Barths. 

Geren Ford is for those times in life when you’re really living, working, or relaxing at home and around the world.  Geren Ford’s items have been seen on “it” celebrities, including Courtney Cox, Cameron Diaz, Kate Hudson, and Carmen Electra.