By Boe

By Boe is a unique line of jewelry that is strikingly modern yet feminine and wearable. The designer of By Boe, Annika Salame was born and raised on the Southern tip of Sweden surrounded by breathtaking Scandinavian scenery. Her unique sense of design may also be attributed to growing up amongst a family of designers, each working in a different creative field.

Annika Salame studied interiors at Parsons School of Design in New York. Before long, her focus switched to jewelry design. She opened her own boutique/studio called Annika Inez where she hand-crafted one-of-a-kind pieces of jewelry. Her background in interior design is still reminiscent in her jewelry through her use of clean, architectural elements. The collection is kept feminine and bohemian by incorporating a wide range of natural and vintage materials.

By Boe became an instant success with its ability to appeal to such a wide range of women. The line is currently sold in boutiques all across the country while every piece is still handmade in New York City keeping it as unique as possible.